Blog > Building your startup

Sweat equity for beginners

"Sweat equity" designates a stake in a company acquired by an employee, a contractor, or an advisor in lieu of cash. So when you hear about "ESOP" or "advisory shares", they are all a type of sweat equity.

Posted by Shaun Gold | October 23, 2024

Accounting 101 for Founders: the OPERATOR model

Accounting isn't the funniest part of entrepreneurship. So let us walk you through the OPERATOR framework, and finally learn everything you need to know, from Taxes and Payroll to Equity and Records.

Posted by Kasia Rzepnikowska Barbara Hansson Angel Zhao | September 16, 2024

How to build a standout brand for your startup

A strong brand silently attracts leads and builds trust, acting as your silent salesperson. It's your best asset as an early-stage startup. here's how you can build a standout brand from scratch.

Posted by Max Fleitmann | March 18, 2024

3 steps to survive a VC funding downturn

When VC funding is drying up, tech founders should take 3 key steps to adapt and survive. First, assess your product against market changes. Second, review and optimize your capital expenditures. Third, explore alternative funding streams.

Posted by Zain Jaffer | January 14, 2024

Why Founder-Led Sales is so powerful for startups

Founder-led companies outperform the rest. From Dropbox to Slack and Tesla, here's how founder-led sales give innovative companies a competitive edge.

Posted by Daniel Trujillo | December 12, 2023

Managing to margin – what startups can learn from TransDigm

“Managing to margin” - the margin must be protected at all costs. Flex all other levers to defend the margin. This principle is as applicable to your business as it has been to Transdigm and their wild success.

Posted by Mohit Agarwal | October 16, 2023

The perfect recipe for pricing your SaaS offering

Pricing is your most powerful leverage in SaaS. Here's the perfect recipe for pricing your SaaS offering step by step - and the major mistakes your should avoid.

Posted by Michael Mills | September 27, 2023

AI and Copyright: Learnings from the US Senate Committee

Whether you’re integrating AI into your product or investing in promising AI companies, here's a primer on the copyright implications of AI in the US.

Posted by Nitesh Mistry | September 19, 2023