Blog > Building your startup


How to Calculate the Market Size of Your Startup
How to Calculate the Market Size of Your Startup

Learn how to calculate your startup's market size using bottom-up, top-down, and value-theory methods. Understand TAM, SAM, SOM, and what VCs actually look for.

By Stéphane Nasser| July 4, 2026
How to Plan & Negotiate Your Startup Exit
How to Plan & Negotiate Your Startup Exit

I sold my startup for $780M. Here are the insights I wish I had known, read, heard while I was still building.

By Zain Jaffer| March 23, 2026
17 Best YC Alternatives for Early-Stage Startups [2026]
17 Best YC Alternatives for Early-Stage Startups [2026]

Find the best alternatives to Y Combinator. Explore top startup accelerator programs for early-stage founders seeking funding, mentorship, and network access.

By Devon Wood| March 16, 2026
How to Incorporate Your Startup: A Guide for Founders
How to Incorporate Your Startup: A Guide for Founders

Learn how to incorporate your startup, split equity, and set up your cap table. Read along or watch the interview with licensed attorney Jade Ruscev.

By Stéphane Nasser| October 21, 2025
Forecasting revenue for early-stage startups
Forecasting revenue for early-stage startups

This blog breaks down the proven approach to forecasting revenue for early-stage startups - an approach that helps you build projections you can stand behind and use to grow your business.

By Victoria Yampolsky| September 14, 2025
How Much Should Startup Founders Pay Themselves [2026]
How Much Should Startup Founders Pay Themselves [2026]

Founder compensation is a tricky topic. How much are you supposed to pay yourself? What will your investors think? And are you even allowed to compensate yourself when your team is subsisting on cold pizza and borrowing the Wi-Fi from the nearest office? This article breaks down the many dimensions of the "tech founder salary".

By Shaun Gold| August 14, 2025
Why Startups Fail at Agency Partnerships (And How to Succeed)
Why Startups Fail at Agency Partnerships (And How to Succeed)

Many founders hire agencies like they're code shops when what we really need are partners who deeply care about our customers. This post will help you identofy what a great agency looks like.

By Milosz Falinski| August 12, 2025
How to find startup ideas
How to find startup ideas

Where do startup ideas come from? Is there a process? How does one even conceive of a startup idea? More importantly, how do you assess it?

By Shaun Gold| February 2, 2025
How to build a standout brand for your startup
How to build a standout brand for your startup

A strong brand silently attracts leads and builds trust, acting as your silent salesperson. It's your best asset as an early-stage startup. here's how you can build a standout brand from scratch.

By Max Fleitmann| January 21, 2025