Blog > Building your startup

The Rising Unaffordability of Stock Options

In 2020, $4.9 billion of pre-IPO employee stock options went unexercised. This was largely due to the high costs associated with exercising options. Let's look at the causes and solutions of this growing issue.

Posted by Luke Versweyveld | November 7, 2022

How Project 10K helps founders launch their tech startups

Project 10K plans to "build, scale, and sell 10,000 B2B and B2C SaaS startups over the next 10 years.". That's a big statement, so I interviewed Project 10K's founder Jared Yellin to find out more.

Posted by Stéphane Nasser | November 1, 2022

How Much Should Startup Founders Pay Themselves?

Founder compensation is a tricky topic. How much are you supposed to pay yourself? What will your investors think? And are you even allowed to compensate yourself when your team is subsisting on cold pizza and borrowing the Wi-Fi from the nearest office? This article breaks down the many dimensions of the "tech founder salary".

Posted by Shaun Gold | September 10, 2022

Founders, for the love of God, don’t do this

This article breaks down the mistakes founders make when reaching out to people they need. It is based on my personal experiences from my years working in every non-technical role in a variety of startups and a fund or two.

Posted by Shaun Gold | September 5, 2022

Marketing 101 for Early-Stage Founders

This point covers key marketing points that any tech founder should be aware of: value proposition, SEO, ads, CRM, and more.

Posted by Lee Webster | August 1, 2022

3 Steps to Finding the Epic Name Your Startup Deserves

Your startup name is the first and most important fragment of that identity. Here are he 3 major steps to finding the epic name your startup deserves.

Posted by Grant Polachek | July 25, 2022

Should your startup be in stealth mode?

A stealth startup is a company that operates in "stealth mode" i.e actively hiding its activities. Coda, Instabase, Clinkle, Theranos were all stealth once - with various degrees of success. Is stealth a smart move or a smokescreen? In this article, we break down the pros and cons of stealth mode for tech founders.

Posted by Shaun Gold | May 30, 2022