A stealth startup is a company that operates in "stealth mode" i.e actively hiding its activities. Coda, Instabase, Clinkle, Theranos were all stealth once - with various degrees of success. Is stealth a smart move or a smokescreen? In this article, we break down the pros and cons of stealth mode for tech founders.
This guide will take you through speaking to users, from preparing for these conversations to transforming insights into action. We’ll explore the best practices for asking the right questions, avoiding common pitfalls, and using user insights to drive product decisions that fuel growth.