Blog > Marketing


Evaluating competition as a VC

Evaluating competition as a VC

Venture capital is in the business of disruption. Naturally, the job of an investor necessarily includes evaluating how new startups will compete with existing incumbents. Learn how VCs think about competition in an uncertain environment.

Posted by Shaun Gold | January 29, 2025
Russ Shaw CBE - From Harvard to O2, Skype and nurturing London's Tech Scene

Russ Shaw CBE - From Harvard to O2, Skype and nurturing London's Tech Scene

This is episode 10 of The OpenVC Podcast. In this episode, Russ Shaw shares his journey from launching Skype’s mobile division to leading O2 as CMO, where he famously pulled Arsenal’s sponsorship. Now the founder of Tech London Advocates (10,000+ members), he discusses tech leadership, branding, and ecosystem growth.

Posted by Harrison FaullRuss Shaw | October 15, 2024
Tips for Traction, Even If You’re Pre-Product

Tips for Traction, Even If You’re Pre-Product

Here’s 7 tips on how to grow your startup on zero dollar and get enough growth to raise funds. You’ll return to pitching with traction to spare, even on a tight budget.

Posted by Joanna Shu | August 9, 2023
Marketing 101 for Early-Stage Founders

Marketing 101 for Early-Stage Founders

This point covers key marketing points that any tech founder should be aware of: value proposition, SEO, ads, CRM, and more.

Posted by Lee Webster | August 1, 2022
3 Steps to Finding the Epic Name Your Startup Deserves

3 Steps to Finding the Epic Name Your Startup Deserves

Your startup name is the first and most important fragment of that identity. Here are he 3 major steps to finding the epic name your startup deserves.

Posted by Grant Polachek | July 25, 2022